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02. Blinkers & Biases - Rachel Audige Episode 2

02. Blinkers & Biases - Rachel Audige

Rachel Audige has 25 years of experience in marketing internationally, and a passion for busting cognitive fixedness; a major obstacle to thinking differently. She has just authored her first book, 'UNBLINKERED: The quirky biases that get in the way of creative thinking...and how to bust them.’ She runs the Melbourne-based "Systematic Inventive Thinking" business, and we talk about the ways our own minds get in the way of us innovating, how adding an egg to a recipe makes you take ownership of it, and...hippos...

· 26:31

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Rachel's website is https://rachelaudige.com, and you can find her book - UNBLINKERED - there as well.

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